ABOUT
WHO ARE WE?
Cupid Beauty is a small business based in Sydney, Australia.
Our brand offers a unique range of fluffy lashes with invisible bands, wanting to make these cute and comfortable lash styles more accessible to our beauty lovers! We aim to extend our product range in the near future, so please follow our social media accounts for upcoming updates!
HOW WAS CUPID BEAUTY FOUNDED?
Cupid Beauty was founded out of a strong passion for all things beauty, as well as self-love.
We created Cupid Beauty with the vision of empowering self-love, and the possibility of self-love for each individual. Our brand mission is to spread positive energy and create a welcoming and inclusive community for all our supporters.
For some of us - self-love is by no means an easy task!
Self-love looks different to each individual. Some may choose to prioritise rest, getting some extra hours of sleep. Others may choose to finally start that workout challenge that has been in their "Saved for later" for weeks. No matter what you choose to do, these things all have one thing in common - it all starts with yourself!
That's why Cupid Beauty is here to share our guilty pleasure - makeup as a form of therapy and self-expression! For those rainy days where you aren't feeling yourself; for those off days where you don't feel like doing anything; Cupid Beauty is here for you with all the essentials!
HOW IS CUPID BEAUTY DIFFERENT?
Here at Cupid Beauty Co, we appreciate our customers dearly. We not only strive to offer great products but also aim to provide a positive experience with every interaction, spreading positivity and light through our brand. We understand the importance of connection and ultimately hope to bring together like-minded individuals.
Each package is packed with care and comes with a handwritten "Love Letter". This "Love Letter" is not only to keep in line with our "Cupid" branding but also to share some love and appreciation for our supporters!
WHY "CUPID BEAUTY"?
Cupid Beauty was created to represent all things love. We wanted to exhibit a dreamy, soft and ethereal vibe. Valentine's Day was a big inspiration, a combination of what we wanted Cupid Beauty to be about - angels, love and the gift of giving!
Cupid was chosen as our cheeky little mascot, given his roots as the messenger of love in classical mythology, and thus "Cupid Beauty" was formed!
Cupid was the son of Mercury (the winged messenger of the Gods) and Venus (the goddess of love in classical mythology), whose wounds inspired love or passion in his every victim. This inspired the name for our loyalty program, "Struck by Cupid".
When you join our #Cupidbaby family, you have officially been shot by Cupid and we hope that this will mark the beginning of a very special journey for all of us!